Plan Going Global on Amazon: How Brands Expand Across Markets

Planning Going Global on Amazon: How Brands Expand Across Markets

International expansion can unlock significant growth — but it also introduces complexity fast.

From compliance and logistics to advertising, localisation, and profitability, expanding into new Amazon marketplaces requires far more than copying a UK playbook and switching it on elsewhere.

In this session, Venture Forge’s leadership team and brand-side experts break down how established Amazon brands successfully plan and execute international expansion — and what needs to be in place before scaling into Europe, the US, and beyond.

This is a practical, commercially grounded discussion designed to help brands expand with confidence, clarity, and control.

Panelists

Andy Banks – CEO, Venture Forge (Host)

Rachel Blackburn – Principal Consultant, Venture Forge

What we’ll cover

• How to assess whether your brand is genuinely ready for international expansion
• How to prioritise the right Amazon marketplaces based on opportunity, category, and capability
• The compliance and localisation requirements brands often underestimate
• How to plan inventory, fulfilment, and cash flow across multiple regions
• Differences in advertising strategy, competition, and CPCs across marketplaces
• How to rebuild your P&L for each new market, including duties, VAT, and operational costs
• Brand-side insight into what worked, what didn’t, and what brands would do differently next time

This session focuses on real-world expansion strategy — not theory — and is grounded in practical decision-making and commercial reality.

This session is designed for established Amazon brands that are:

• Considering expansion into Europe, the US, or additional marketplaces
• Actively trading internationally but facing complexity or margin pressure
• Looking to scale globally without losing control of operations or profitability
• Seeking a clearer framework for international growth decisions

If global expansion is part of your Amazon roadmap, this session will help you plan it properly.

Register now to secure your place.