Plan Going Global on Amazon: How Brands Expand Across Markets

Plan Amazon expansion with more commercial control

International expansion can create major growth opportunities on Amazon, but only when the commercial and operational foundations are ready to scale.

For established brands, the challenge is not just launching in another marketplace.

It is knowing which market to enter first, how to protect margin, what needs to change operationally, and how much investment is needed to gain traction properly.

In this Beyond the Listings session, Venture Forge will be joined by Rainbow Designs and Sharp Consumer Electronics Europe to discuss what it really takes to plan Amazon expansion across markets.

The discussion will focus on the decisions that shape whether international growth works commercially, including market selection, fulfilment, compliance, localisation, advertising investment and margin control.

You’ll leave with practical insight into:

• how to assess whether a new Amazon market is commercially viable
• where expansion can create operational pressure before sales growth follows
• what brands need to consider across pricing, fulfilment, compliance and stock flow
• how localisation affects customer trust, conversion and advertising efficiency
• why advertising investment needs to be planned from the start
• how to use Amazon data without relying on it as the only decision-making source
• what established brands should have in place before scaling across multiple territories

Featured speakers:

Andy Banks, CEO, Venture Forge

Emma Pickard, Head of Seller Services, Venture Forge

Matthew Wilson, Business Systems and Online Manager, Rainbow Designs

Gareth Oaten, European Sales Director, Ecommerce, Sharp Consumer Electronics Europe

They’ll share practical insight from both agency and brand-side perspectives, including real-world experience of the decisions, challenges and trade-offs involved in expanding across Amazon markets.

Who should attend?

This session is designed for established brands already selling on Amazon, especially those considering international expansion or looking to improve performance across multiple markets.

If Amazon is a core commercial channel for your brand, this session will help you understand what needs to be in place before you scale internationally.

Register now to secure your place.