About this event
Gamesforum Online iOS14 Special
Original Air Date - November 11th 2020
Our panellists are:
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Moderator: David Philippson, CEO, DataSeat
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Yevgeny Peres, VP Growth, ironSource
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Liz Lauer-Lopez, Director of Product Advocacy, Singular
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Pau Quevedo, Lead Programmatic Trading, Goodgame Studios
Join David, Yevgeny, Liz, and Pau as they discuss:
- Our industry has experienced many changes in the past. How do the most recent changes compare to those we’ve experienced in the past?
- What are the expected effects on Advertisers, publishers looking to monetise, Adnetworks & SSPs, MMPs?
- Is demand likely to drop?
- The current architecture of Apple’s SKAdnetwork sends attribution data back to Adnetworks, DSPs & SRNs. What are MMPs solutions for this to continue to report for their clients in one dashboard?
- Have we had any confirmation whether Google & FB are willing to share their data?
- IDFA helped address Ad Fraud. Do we expect bad actors to thrive or shrink in a post-IDFA word?
- Even when IDFA is reduced in Q1, SKAdNetwork will take time to propagate on the SPP side. In the meantime, are we expecting Finger Printing to grow significantly?
- Other advertising tools that are affected are suppression lists and frequency caps, has the industry any proposed solutions for these two critical mechanics?
- Are we expecting Publishers particularly gaming topics to use IDFV in the future?
- What advice do you have for Advertisers to prepare for iOS 14?
- What Opt-in rate are you predicting?
- Do we think Google will follow suit?
Hosted by
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Team member
John Speakman
CEO @ Games Forum Ltd
The Gamesforum Online Weekly Webinar