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Gamesforum Online iOS14 Special - On Demand

About this event

Gamesforum Online iOS14 Special

Original Air Date - November 11th 2020

Our panellists are:

  • Moderator: David Philippson, CEO, DataSeat
  • Yevgeny Peres, VP Growth, ironSource
  • Liz Lauer-Lopez, Director of Product Advocacy, Singular
  • Pau Quevedo, Lead Programmatic Trading, Goodgame Studios

Join David, Yevgeny, Liz, and Pau as they discuss:
  • Our industry has experienced many changes in the past. How do the most recent changes compare to those we’ve experienced in the past?
  • What are the expected effects on Advertisers, publishers looking to monetise, Adnetworks & SSPs, MMPs?
  • Is demand likely to drop?
  • The current architecture of Apple’s SKAdnetwork sends attribution data back to Adnetworks, DSPs & SRNs. What are MMPs solutions for this to continue to report for their clients in one dashboard?
  • Have we had any confirmation whether Google & FB are willing to share their data?
  • IDFA helped address Ad Fraud. Do we expect bad actors to thrive or shrink in a post-IDFA word?
  • Even when IDFA is reduced in Q1, SKAdNetwork will take time to propagate on the SPP side. In the meantime, are we expecting Finger Printing to grow significantly?
  • Other advertising tools that are affected are suppression lists and frequency caps, has the industry any proposed solutions for these two critical mechanics?
  • Are we expecting Publishers particularly gaming topics to use IDFV in the future?
  • What advice do you have for Advertisers to prepare for iOS 14?
  • What Opt-in rate are you predicting?
  • Do we think Google will follow suit?

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

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