Quantifying Community: How to Create Real Business Impact Through Customer Engagement

Community has become a ubiquitous term these days, as we are well aware of the alarming statistics on the growing loneliness epidemic that affects both our younger and older generations.

We understand that the remedy lies in fostering community connections and a sense of belonging beyond one’s individual experience.

Fortunately, wellness spaces have stepped up to the challenge of providing these meaningful communities. However, it’s crucial to determine the impact and benefits that your community has on your customer base.

You may have witnessed clients transitioning from casual participants to passionate advocates and champions of your business. How can you cultivate more of these enthusiastic supporters and enhance community engagement within your studio?

In this webinar, we will explore the following topics:

• Creating a sense of loyalty among new students through connections with instructors and experienced students
• Empowering and incentivizing staff to invest in the studio community
• Enhancing the customer experience through various touchpoints, including pre-arrival interactions, initial visits, and ongoing communication
• Establishing metrics and goals related to community connection and leveraging technology tools to measure and track progress