About this event
As consumer and market trends shift, companies must focus on differentiating between the signal and noise to predict where things are headed. Otherwise, they risk not only wasting time and money but also missing out on real opportunities.
The biggest threats likely to impact a company include:
- A competitor that hasn’t been identified yet—possibly one that doesn’t even exist yet—and subsequent category disruptions
- A business intelligence stack that has become unwieldy and incapable of surfacing real-time, actionable insights relevant to specific needs
- Dimensional, siloed, and devoid of context information that has been gathered through traditional methods
Join GreenBook and NetBase Quid for a free webinar on Thursday, March 30th at 1pm ET where we’ll explore how brands can stay informed in a rapidly changing competitive landscape based on shifting consumer behaviors, and unpack how to identify and analyze long-term and short-term trends to retain consumers and market share.
In this session, you’ll discover solutions for:
- Managing massive volumes of data
- Data disorganization and lack of democratization
- Deriving meaningful insights from data
Hosted by
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Guest speaker
Michael Seymour Global Director of Market Research @ NetBase QuidG
Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.
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Guest speaker
Matthew Smith Solutions Consultant @ NetBase QuidG
Matt is a senior member of our Solutions Consulting team and works primarily with our agency clients. He is approaching 6 years at NetBase Quid and is based out of Los Angeles.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
