Email Marketing 101: The Growth Webinar for Small Business Owners

Introduction: Email Can Be Powerful—But Only If You Use It Right 

Small business owners are under constant pressure to attract new customers and keep existing ones engaged—all without the luxury of big budgets or big teams. That’s where email marketing steps in. 

It's cost-effective. It's direct. And when done right, it works. 

But most businesses don’t know where to start. 

This webinar breaks it down: clear, simple strategies to grow your business using Mailchimp—no marketing degree required. 

Insight: Built for Beginners, Backed by Experience 

This session is based on proven strategies and Mailchimp best practices that have helped thousands of businesses increase sales, strengthen customer loyalty, and market more effectively. 

We’ll walk you through how to: 

• Build and segment your contact list 
• Design emails that get opened and clicked 
• Automate your marketing without sounding robotic 
• Use data to continually improve your results 

Whether you’re brand new to Mailchimp or looking to sharpen your current approach, you’ll leave this webinar with actionable insights you can apply immediately.  

Bonus for Registrants: Free Mailchimp Account Audit  

As a thank-you for registering, you’ll receive a free email marketing campaign review from our team. We’ll evaluate your current Mailchimp setup and provide tailored feedback to help you grow faster. 

The review includes: 

• Analysis of your audience segmentation 
• Subject line + content improvement tips 
• One automation workflow recommendation 
• Bring your results to the webinar and get even more from the session. 

Why We Offer This 

We believe small business owners deserve access to practical, performance-focused marketing strategies—without the fluff. 

This isn’t just another “how-to” session. 

We build this webinar around the real challenges you face and give you clear steps to move forward with confidence.  

What You’ll Learn 

• How to build a high-quality contact list: Get permission, stay compliant, and grow your audience 
• What makes a great email: Design, content, and subject line tips that drive click 
• The basics of segmentation: Personalise without overcomplicating 
• Intro to automations: Save time with welcome emails, birthday offers, and more 
• How to track your results: Understand the key metrics that actually matter 

Who Should Attend 

This webinar is perfect for:   

• Entrepreneurs and small business owners 
• Startups launching their first campaigns 
• Marketing newcomers managing email for the first time 
• Freelancers and consultants supporting client email strategies 

If you want to turn email into a revenue-driving engine—this is for you. 

Why This Matters Now 

Email marketing continues to deliver the highest ROI of any digital channel—but only for those who know how to use it well. 

As customer expectations rise and inbox competition increases, now is the time to level up your email game. 

We’ll show you how to do that with Mailchimp—without the overwhelm. 

About the Host 

Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.