Content Breakfast: SEO

For this session we’re focusing on SEO – an incredibly important part of a content plan. As there are some complex processes involved in SEO, we’ll be positioning the talks to a range of abilities, from how to get your content in front of the right people, to more details and technical SEO talks to make the most of organic search, as well as how you should be mapping the effectiveness of your SEO efforts.

The Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions forward to the panel questions. It is free to join and we’d love to see you there!

Event Speakers

Lidia Infante, Senior International SEO Lead at Rise at Seven

The 5 people factors that make or break your international SEO

Lidia is the Senior International SEO Lead at Rise at Seven, managing the digital strategy for clients across the world. She was Chief Digital Editor at RBA and she has worked in SEO across different European markets in B2B, ecommerce and media companies. She will be sharing how an effective international strategy goes way beyond hreflang and ccTLDs, folders or subdomains. It is the humans behind the tech that will make or break the digital expansion of your business. 

Ellie Hearn, Outreach Manager at iProspect

How Linkbuilding Can Support Content at Every Stage to drive SEO performance

Ellie has worked in the PR industry for 4 years, she started out in a traditional PR agency, before moving in-house where her time was split between traditional and Digital PR. She then moved into Digital PR fully three years ago. She has a keen interest in exploring and developing new and innovative outreach strategies and using her learnings to inform future campaign development. She is now shaping Digital PR processes as Outreach Manager at iProspect.

Andrew Strange, Content Director at Wardour

Harnessing the power of SEO

Andrew is Content Director at Wardour, responsible for overseeing projects for clients that range from leading universities to wealth management firms and global real estate companies. He is a journalist by background but has spent the past 20 years working in content marketing. He helps clients develop effective content strategies, covering everything from in-depth content audits and search engine optimization to the creation of powerful and engaging pieces in a variety of formats.

Jonathan Fink, Head of Search and Innovation at Green Park Content

SEO content planning: how to fill every niche and nail every opportunity

Jonathan has unique experience of delivering Search campaigns over 18 years for large transactional consumer websites. Working with companies like Argos and ECCO Shoes, Body Shop and Ralph Lauren, Jonathan has huge experience in combining SEO with disciplines like UX, A/B testing, Mobile, Social, Apps and Marketing Automation to help drive online sales growth.