The future of content: incorporating zero-party data within your content marketing strategy

Following our April webinar series tackling the importance of using customer insight which was attended by more than 350 marketers. The team returns to offer a new and updated event providing insight on content marketing and how the use of zero-party data can give a major competitive advantage to your strategy.

Technology is constantly adapting and recent updates to IOS privacy settings, preventing apps from tracking customer activity, threaten marketer’s abilities to gather and use third and first-party data effectively. This is not an obstacle that us marketers can ignore – all aspects of communication need to be informed by customer data. For content marketing, data is essential in creating and distributing valuable, relevant and consistent content tailored to the target audience which ultimately drives profitable customer action.

This latest webinar presents the use of zero-party data as a solution, providing insight into how it can be incorporated into your content marketing strategy. Zero-party data involves customers voluntarily offering their data to brands therefore addressing concerns around privacy by making the data-gathering process more transparent.

In this session we will cover:

·       The importance of customer data to inform your content marketing strategy

·       Understanding zero-party data

·       The benefits of using zero-party data from a customer and client perspective

·       The most effective methods for gathering zero-party data

·       Creative examples of zero-party data use

This insight into content marketing and how to effectively use zero-party data is sure to address any concerns and provide creative solutions as to how marketers can best adapt to IOS and social media privacy updates, allowing your team to continue delivering exceptional results. 

WHO WILL THIS BE RELEVANT FOR?

Our marketers events are specially designed for marketers responsible for social media, reference programs, online content or digital marketing and of course PR professionals – all will benefit from attending.

This event is only available to in-house marketing professionals and not for agencies, freelancers or students. Apologies for any inconvenience.

About Prohibition PR

Prohibition is listed in Prolific North’s Top 15 PR Agencies and is currently their PR Agency of the Year 2019 having also won a number of industry awards in 2020, 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019.

This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.”About the event speaker:Chris Norton, Founder and Managing Director, Prohibition.

THE SPEAKER

Chris Norton is the founder and managing director of the CIPR's Outstanding PR Consultancy 2019 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest-selling social media book on Amazon. He was a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.