About this event
From addressable linear to FAST to connected TV (CTV) the world of ad tech has the potential to transform TV revenue models. But is ad tech really the answer to a flatlining airtime sales market, or just a conduit for technology companies and digital giants to grab a slice of TV advertising away from the broadcast business?
In this webinar, Caretta's ad tech experts debunk the myths and cut through the hype to reveal:
- The business and technology models with most revenue potential for the TV business.
- How much ad tech revenue is really coming from video.
- Why click fraud is a growing problem in the CTV business.
- From Amazon to Roku to Samsung to Wurl, who are the new players joining the TV advertising party.
The webinar is non-commercial and non-sponsored, and Caretta's analysts will be presenting their candid take on the market to help guide technology decision-makers.
- Optimum ad tech strategies for TV broadcasters and content owners.
- How to navigate the technology, data and privacy challenges.
Hosted by
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Team member
Robert Ambrose Co-founder and managing director @ Caretta ResearchT
At Caretta Research, Rob leads the industry’s most-experienced team of media-tech analysts helping buyers and suppliers make better technology decisions. Caretta Portal provides market data, deployments, vendor news and market sizing. Rob also runs advisory work on product and market strategy.
Caretta Research
Helping you make better technology decisionsCaretta Research is helping media technology buyers and suppliers make better technology decisions by using real information. We're helping vendors understand and target their potential market, and to help buyers identify the most-suitable solutions—saving time, reducing risk and lowering costs.
