About this event
THE PURPOSE OF PUROSE-LED CONTENT MARKETING
And why it’s so damn important for your business!
Purpose is the reason a company or brand exists. It’s the underlying essence that makes a brand relevant and necessary to its customers. And boy, in this day and age, do we need it. During this session Cathy will unpack purpose – what it means, why it’s important, how to let it lead your content and how to measure it. With lots and lots of fantastic examples.
Speaker: Cathy Lund, Content Director, Woolworths SA
Cathy Lund is an award-winning Content Director at Woolworths South Africa, one of the leading retailers in the southern hemisphere. Before joining Woolies, she was Editor-In-Chief of Cosmopolitan SA.
Hosted by
-
Guest speaker
Cathy Lund Content Director @ WoolworthsG
Cathy Lund is an award-winning Content Director at Woolworths South Africa, one of the leading retailers in the southern hemisphere. Before joining Woolies, she was Editor-In-Chief of Cosmopolitan SA.
-
Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
