About this event
Healthcare systems are looking at the adoption of Value-Based Procurement.
Does this mean it’s time to change – or adapt – your selling model?
This informative 60-minute masterclass for LSAA members will help you gain insight and adapt the traditional sales approach and align to what value means to a healthcare system.
Hosted by
Ian co-founded the Life Science Access Academy with Nigel Robbins to bring together all the best ideas in people development from more than 20 innovative specialist consultancies.
A fellow of the Chartered Institute of Procurement and Supply, Brian has 20 years’ experience of working in healthcare and is internationally recognised as a subject matter expert and conference speaker in development, adoption and promotion of value-based procurement.
LSAA is a truly Global Membership Community for all staff from across the Life Science sector including: commercial, clinical and financial sales teams, medics and support teams.