Greenbook invites you to their event
About this event
Trust in AI-powered experiences is established, or lost, in seconds. A misplaced element, confusing tone, or poorly timed prompt can erode user confidence almost instantly. Traditional tools like clickstreams or surveys often miss the subtle cues that matter most: where users look, hesitate, and decide.
Join Greenbook and Tobii for a free webinar to explore how eye tracking moves beyond static usability testing to capture real-time interactions in dynamic, adaptive interfaces. You’ll see how leading brands apply attention-based insights to recommendation engines, virtual assistants, and personalized dashboards—turning complexity into clarity and hesitation into confidence. Through case studies, and a practical framework for measuring trust, you’ll gain a sharper lens into the moments that matter most.
If your team is building or optimizing AI-driven touchpoints, this session will equip you with actionable strategies to improve clarity, hierarchy, and credibility. You’ll walk away with methods to blend qualitative and quantitative insights, detect trust gaps early, and scale findings across teams for faster optimization and smarter design decisions.
What You’ll Learn:
Hosted by
Sylvia Knust is a research leader with over 15 years of experience in user experience and design research. As Director of Tobii Insight Research Services in North America, she helps organizations uncover the emotional and cognitive drivers behind human behavior through a combination of qualitative and quantitative methods. Throughout her career, Sylvia has consistently integrated eye tracking into her research approach, applying it across industries to better understand how people perceive, engage with, and make decisions about products, interfaces, and experiences. She holds a master’s degree in industrial/organizational psychology and a bachelor’s degree in psychology and art.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
