What is a third-party marketplace and why you should pay attention

Overview

Third-party marketplaces are currently the biggest disrupter to conventional e-commerce. In fact, marketplaces attract half of all global e-commerce sales, with the top 100 raking in nearly $2 trillion in combined annual sales.

But the marketplace model extends beyond the walls of the behemoths we are all too familiar with. Today, there are new innovative approaches, technologies and e-commerce collaborations that are making the marketplace model affordable and accessible for so many industries – from retail, to sporting and loyalty clubs.

In this session we demonstrate:

• The true definition of a third-party marketplace
• The different marketplace models and integrations
• How the technology platforms today enable quick deployment and limitless scalability