ABM Meets Events: Turning Every Touchpoint into Pipeline

In today’s B2B landscape, it’s not enough to just generate leads—you need to engage the right accounts in the right way at the right time. That’s where Account-Based Marketing (ABM) and event strategies converge to drive real impact.

Join marketing experts from Demandbase, Userpilot, and Livestorm for an insightful panel discussion on how to turn every webinar and event into a high-value touchpoint in your ABM program. Whether you're just getting started or scaling your efforts, you'll walk away with practical strategies to build alignment, engage target accounts, and convert attention into pipeline.

What You’ll Learn:

✅ What makes ABM effective, and when to deploy it

✅ How to align sales and marketing around target accounts

✅ Where webinars and events fit into a modern ABM funnel

✅ How to scale a 1:1 engagement model across multiple accounts

✅ How to measure success beyond just attendance, real engagement, real pipeline