The hidden costs of DIY marketing: Why time is your nonprofit's most important asset

Is your nonprofit’s do-it-yourself marketing strategy costing more than you realize?

Nonprofits rely on strong outreach to drive donations and engagement, but when marketing takes a backseat, so does your mission. Let's unpack when doing it yourself makes sense, when it doesn’t, and how to make smarter use of your most valuable asset: time.

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In this webinar, you'll explore:

💡When DIY marketing works—and when it doesn’t

💡The hidden workload and opportunity costs of DIY marketing

💡Practical solutions for overstretched and understaffed nonprofits

Don’t miss this opportunity to elevate your nonprofit’s digital presence!

📢 About the speaker 📢

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than seven years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.