Google Ad Grants & Year-End Fundraising: A Winning Combination for Nonprofits

Did year-end fundraising sneak up on you this year? You're not alone! There's still time to grow and engage your community to finish out the year strong. How? We'll break it down in this webinar.

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In this webinar you’ll learn:

💡 Jessica will share how your nonprofit can acquire the Google Ad Grant, make sure your website is as Google-friendly as possible, and how you can use your Ad Grant to bring new supporters to your community.

💡 Lauren will teach you how you can make the most of year-end fundraising, and use it as a way to grow your giving community, including engaging your board and doing peer-to-peer outreach.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Lauren Siff Siegel | Nonprofit Development Consultant at Donorly

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As a lifelong theater fan, I came to fundraising by way of my love for the arts. I knew that I wanted to dedicate my work to helping theater thrive and along the way I developed a passion for building relationships with donors, patrons, and audience members alike.

At Donorly, I bring my passion for building community and creating sustainable fundraising strategies to all of my work. My experience developing and executing annual appeals, events, and capital campaigns allows me to dive right in and support our clients’ goals.

When I’m not collaborating with clients, you can find me at family yoga with my husband and daughter, snuggling with my cats, or winding down with some Below Deck.