About this event
Have you ever wondered why certain stories take off? How they spread across different media and platforms? And how they’re shaped by the people who are sharing them?
As people spend increasingly more time online, the way they share ideas has changed. What starts on one platform, as say a reel or a tweet, might quickly grow and shapeshift as it’s shared across different places on the internet until, sometimes, the final version is nothing like the original story.
And, before you know it, there’s a whole podcast series about it.
If this happens to your brand, it can be good and bad. Good, if a positive narrative takes flight and builds you a cult following. Bad, if it turns into misinformation that can harm your reputation. In both scenarios, you need to be on top of the story to make sure it has a happy ending.
Join AllEars and our panel of experts as we explore the impact of evolving narratives across different online platforms. We’ll go into:
✅How to track a narrative on its journey across the internet using hashtags, keywords and relevant influencer
✅The potential to be able to analyse these different narrative threads to get the full picture and uncover potential misinformation
✅What tactics can be used by brands to measure how truthfulness of a story or storyteller
✅How brands can use popular narratives to be smarter with their communications strategies
Hosted by
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Guest speaker
Lauren Eichler Director @ EssenceMediacomG
Lauren Eichler leads the Social Intelligence practice at EssenceMediacom, bringing over a decade of experience in industries like automotive, technology, travel, and non-profit. She specializes in social listening, crisis communications, content performance measurement, and consumer behavior insights, serving as a key resource for clients navigating the social landscape. Passionate about innovation and driven by data, Lauren helps organizations make informed decisions and develop strategies for better audience engagement and business success. Originally from Austin, Texas, Lauren now lives in Houston with her family and two rescue dogs. She enjoys reading, running, exploring new coffee shops, and outdoor activities in her free time.
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Guest speaker
Jakob Sjölander Chief Commercial Officer @ All EarsG
**Jakob Sjölander** has been helping businesses grow through AI-driven solutions since 2015. With a proven track record in building new ventures and leading transformation and innovation across start-ups, listed companies, and governmental organizations in Europe and Latin America, he brings deep expertise in both B2C and B2B markets. His experience spans multiple sectors, including deep tech (AI), telecom, media, online, and retail. Jakob combines strategic vision with hands-on execution, specializing in strategy, business development, and innovation management.
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Nichole Held Media Intelligence Senior Strategist @ 3MG
Nichole works in Media Intelligence for 3M's Public Affairs organization, where she manages forward-looking research, trend analysis, and manages a repository of research and data for employees. With nearly a decade of experience building and managing 3M's social listening program, Nichole excels at transforming data into meaningful narratives that help stakeholders understand key insights. Before joining 3M, Nichole taught college English, specializing in writing and literature. Her background in rhetorical analysis, storytelling, and research continues to inform her work today. Nichole holds an MA in English and a BA in Creative Writing and general English studies. She resides in St. Paul, MN, and enjoys gardening and reading, as well as fostering dogs and spending time with her own rescue pup, Olive.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
