Why Privacy Protection Goes Beyond Compliance

While the California Consumer Privacy Act (CCPA) presents a number of operationalization challenges, especially for consumer data rights fulfillment, the regulation’s impact will prove more far-reaching. In order to build sustainable privacy programs that can adapt and evolve in response to regulatory changes, organizations should move beyond a focus on reporting workflows and request portals. After all, privacy compliance and ethics imperatives extend beyond policies and processes to critical functional areas like data analytics, data governance and security. A data-driven approach that incorporates business context serves as the foundation for enterprise-wide and cross-functional accounting of how personal data is collected and used.

At stake is not just regulatory risk. Superficial privacy protection that is not tied to data presents risks for consumer trust in the corporate brand, and long term risk to organizations adopting data-driven strategies.

In this webinar, attendees will learn how to:

• Leverage compliance processes to extend privacy protection into data management
• Integrate data inventories and data governance policies to optimize data usage
• Maintain automated approaches to managing privacy risk
• Extend leverage insights to determine outcomes and actions for data management and protection
• Accelerate data breach notification processes