The Protein Shift Goes Mainstream: Innovation & Formulation Strategies for Active Lifestyle Nutrition In Partnership With Biospringer by Lesaffre

In Partnership with Biospringer by Lesaffre

Protein has moved far beyond traditional sports nutrition. From beverages and snacks to dairy, bakery, and convenience foods, high-protein positioning is increasingly shaping mainstream product development as consumers look for healthier, more functional lifestyles.

But as protein levels rise across more categories, brands face growing formulation challenges around taste, texture, mouthfeel, digestibility, and clean-label expectations. This webinar, in partnership with Biospringer by Lesaffre, explores how the active lifestyle nutrition market is evolving, what consumers now expect from protein-forward products, and how fermentation-derived ingredients and yeast proteins may help shape the next generation of food and beverage innovation.

The discussion will also examine how companies can balance nutritional performance, indulgence, functionality, and sustainability as protein continues moving into the mainstream.

Key takeaways

• Why protein has expanded beyond traditional sports nutrition into mainstream food and beverage categories
• How consumer expectations around protein are shifting toward broader health, wellness, and lifestyle benefits
• The biggest formulation and sensory challenges associated with high-protein product development
• Why taste, texture, and indulgence remain critical drivers of repeat purchase
• How fermentation and yeast-derived ingredients can support next-generation protein innovation
• The nutritional, functional, and sustainability characteristics of yeast protein compared with whey, soy, and pea proteins
• What may define successful active lifestyle nutrition products over the next five years

What attendees will learn

• How the active lifestyle nutrition category is evolving beyond traditional sports nutrition
• Why protein is becoming increasingly important across mainstream food and beverage categories
• The formulation realities behind high-protein foods and beverages, including texture, taste, and mouthfeel challenges
• How clean-label expectations are influencing ingredient selection and product design
• The role fermentation-derived ingredients and yeast proteins may play in future product development
• How brands can balance nutritional performance, functionality, indulgence, and sustainability
• What consumers increasingly expect from next-generation protein-forward products

Who should attend

• Food and beverage manufacturers developing high-protein or functional nutrition products
• Product developers and formulators working across active lifestyle, wellness, and sports nutrition categories
• Ingredient suppliers supporting protein innovation and formulation
• R&D teams exploring fermentation-derived or yeast-based ingredients
• Brand owners seeking to understand emerging protein and wellness trends
• Marketing and innovation professionals tracking the future of active lifestyle nutrition
• Researchers and startups working on next-generation protein ingredients and functional foods

The session will conclude with a live Q&A where attendees can put their questions to the speakers (time permitting)