Content Discovery in the AI Era: Building the Foundation for Better Search and Answers

A live conversation on how AI is changing what visitors expect from your website, and the search and content foundation you need to keep up. With lessons from a real public-sector project.

Live on October 28, 2026 at 11:00 AM ET.

30 minutes plus 10 minutes of live Q&A.

Can't join live? Register and we'll send you the recording.

What you'll learn

• Why visitors now expect answers, not a page of links, and what that shift demands of your content and your search
• Why getting keyword search, clean indexing, and content structure right matters more in the AI era, not less
• How one U.S. state government agency serving several million residents built a search foundation ready to evolve
• How to sequence search, content strategy, and AI so you can start where you are and add AI when you're ready

Who should attend

• Marketing, digital, and web teams at content-rich and public-sector organizations
• Agencies advising clients on search, content, and AI
• Anyone feeling pressure to "do something with AI" who wants to know what to evaluate and fix first