Demystifying data: 3 steps to start making data-driven decisions

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Demystifying data: 3 steps to start making data-driven decisions

Using data to improve business activities is nothing new, but until recently, only a few firms really paid attention to it. However, due to the recent consumer trends and shifts linked to COVID-19, more companies now turn to data to help them make the right decisions.

In fact, a survey by Sisense found that 49% of companies use data analytics more than before the COVID crisis, to improve efficiency, reduce costs, and even predict industry changes. However, due to the increasingly strict GDPR regulations, brands also need to be aware of the challenges and pitfalls linked to collecting data.

As such, our focus for this session is not on the crucial importance of data - as everyone is aware of it - but rather on deciphering how to collect & use data the right way, which is the next essential step still heavily neglected by most firms. Through specific examples and valuable insights, our experts will thus showcase the first steps any brand can follow to safely tap into its data's full potential.

Let's break the myths around data being a "dark and complicated" field and focus on WHERE to start gathering data and HOW to do it. In this webinar, we will thus highlight 3 steps to easily work with your data.

This webinar is not to be missed for brands aiming to identify their data needs, or looking for guidance regarding the most effective use of their data.

Webinar Structure

I. Identify the data you need

II. Collect it properly (considering GDPR)

III. Use it efficiently

Register now to find out more!