Mailchimp Automation to Grow Your Business

Introduction: Stop Sending Emails—Start Building Systems 

Too many businesses use Mailchimp as a bulk email sender rather than a revenue-driving automation engine. When used strategically, Mailchimp becomes more than a marketing tool—it becomes a growth platform. 

This webinar will show you how to shift from campaigns to systems that nurture leads, convert sales, and build loyalty—all while saving time. 

Insight: Growth Comes From Smart, Automated Journeys 

Manual emails burn time and rarely scale. The most successful businesses automate key parts of their customer journey: from welcome series to cart recovery, lead qualification to post-sale nurture. 

We’ll walk through the best-performing automations and show you how to build them right inside your Mailchimp account. 

Bonus for Registrants: Free Mailchimp Account Audit 

As part of your registration, you’ll receive a free Mailchimp account audit from the Digitlab team before the event. We’ll review your setup, automations, segmentation, and recent campaign performance to identify areas of opportunity. 

This audit includes: 

• A personalised feedback summary tailored to your Mailchimp use case 
• Suggestions to improve automation workflows and email effectiveness 
• Insights you can apply immediately or bring to the webinar for deeper guidance 

Why We Offer This 

We customise each webinar to reflect the challenges and goals of our attendees. Your feedback and audit data helps us shape the presentation, ensuring it’s as relevant, strategic, and practical as possible. 

We don’t just talk strategy—we build it with you. 

What You’ll Learn 

• The 5 highest-impact automations every small business should run 
• How to use behaviour triggers and segmentation to personalise outreach 
• Setting up lead scoring and engagement-based journeys in Mailchimp 
• Reporting that shows marketing contribution to revenue 
• Tips for integrating Mailchimp with CRMs and websites to streamline lead handoff 

Who Should Attend 

This session is ideal for: 

• Small business owners and ecommerce managers 
• Marketing managers using or considering Mailchimp 
• CRM and lifecycle marketers seeking to simplify workflows 
• Agencies supporting Mailchimp clients 

Whether you're new to automation or ready to scale, this session will show you how to unlock Mailchimp's full value. 

Why This Matters Now 

Consumers expect timely, personalised communication. Businesses that still rely on manual email blasts will be left behind. Mailchimp offers the tools—this webinar shows you how to make them work for growth. 

About the Host 

Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.