Why it's time to say goodbye to employer branding as you know it

It’s time to stop treating employer branding like a side brand project. This live, interactive webinar with two of Manyone’s Strategic Brand Directors, Emilie Kamradt and Jesper Hansen, is a bold call to drop the shiny Employer Value Propositions (EVPs) and lean into the power of your master brand. They reason that your culture, purpose, and way of working aren’t marketing messages to invent; they’re strategic truths to communicate.

We’ll explore why talent attraction should flow directly from your core brand, how to build credibility instead of visibility, and why the employer brand isn’t an HR campaign. It’s a business design challenge.

Key takeaways:

• Ditch the EVP. Embrace the master brand. Avoid building something new. Your employer brand isn’t separate; it’s your core brand, activated towards talent. And instead of being something for everyone, dare to be something significant for the right few. That’s branding for the future: clarity over popularity.
• Talent attraction is culture, communicated. Visibility doesn’t matter if it’s not believable. Be honest about who you are, even if it turns some people off. That’s how you build trust and attract those who align with your values, not just those looking for a job. If they don’t care, they are not the right match for you.
• Brand is everyone’s job. Employer branding doesn’t sit only with HR. It lives at the intersection of Brand, Culture, and Business. Every touchpoint, from onboarding to Slack, builds or breaks your brand.