How Insights Teams Use AI to Predict, Optimize, and Scale Marketing Effectiveness

AI is transforming how teams create content, but most people are still using it in isolation—relying heavily on Generative AI to produce faster, not smarter. In practice, that means more campaigns, more content, and more risk of getting it wrong.

In this session, neuroscientist Thomas Z. Ramsøy introduces a more complete approach: the Creative AI Loop. This framework connects three distinct types of AI—Predictive, Suggestive, and Generative—into one system that helps teams make better creative decisions before anything goes live. You'll learn how to spot issues early, recommend data-backed fixes, and instantly visualize stronger assets. The result is a closed loop that reduces waste, builds confidence, and makes the most of every media dollar.

Whether you're leading insights, shaping strategy, or building creative, this conversation will give you a practical way to bring AI into your workflow as a tool to work faster, align teams, and improve outcomes.

What You’ll Learn:

• How to use the Creative AI Loop to connect predictive, suggestive, and generative tools in one workflow that reduces wasted spend and boosts campaign confidence.
• How to move from post-mortem to pre-flight by validating and optimizing creative before it goes live (not after it underperforms).
• How to bridge the gap between insights and creative by giving teams clear, visual recommendations they can act on.
• How to keep up with content demands using a scalable process that helps manage GenAI output without sacrificing quality or brand integrity.