About this event
Summer 2025 is bringing the heat, and consumers are responding with bold new behaviors across beauty, food, fashion, entertainment, and beyond. From sensorial skincare rituals and viral snack obsessions to bingeable content and festival-fueled travel, this season is packed with trends that matter for every brand.
Join Suzy’s EVP, Partnerships Kristen Lyons, Spate’s Food and Beverage Category Insights Manager Alyssa Williams, and Cibo Vita’s VP Sales, Strategy, & Trade Marketing Phil DeConto for an insight-rich session that reveals what’s capturing consumer attention, driving spend, and reshaping summer culture in real time. They’ll combine Suzy’s consumer research and Spate’s TikTok and search signals to make sure you aren’t left in the shade this summer. Curious about what “dirty soda” is and why consumer searches for it are up 57.2% YoY? Tune in to find out the answer alongside more surprising trends. You’ll learn:
- How beauty and wellness routines are getting smarter, sleeker, and more self-expressive
- Why summer cravings are all about nostalgia, novelty, and social shareability
- What’s fueling a new wave of immersive, on-the-go entertainment experiences
Hosted by
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Guest speaker
Alyssa Williams Food and Beverage Category Insights Manager @ SpateG
Alyssa Williams, Food and Beverage Category Insights Manager at Spate, is dedicated to uncovering emerging trends and translating data into actionable insights. With a deep understanding of consumer behavior, she helps brands navigate the evolving food and beverage landscape. Alyssa combines analytical expertise with a strategic mindset, ensuring companies stay ahead of shifting market demands. Her passion for trend forecasting and data-driven storytelling allows her to provide meaningful guidance to brands looking to make an impact.
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Guest speaker
Kristen Lyons EVP of Enterprise Partnerships @ SuzyG
Kristen Lyons is the EVP of Enterprise Expansion at Suzy, responsible for strategic growth and aligning to Suzy customers business needs. Kristen has a rich history, over 15 years, of both SaaS and market research experience, ensuring that clients get the benefit of both the efficiency of what Suzy's technology can provide them, along with the research rigor to make trusted business decisions. Previously of Mintel, Market Track (now Numerator) Syndigo and now Suzy- Kristen has worked with many customers to build insights programs that deliver value to all parts of enterprise, as well as lead sales teams that help bring technology and consumer centricity to their customers process.
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Guest speaker
Phil DeConto Vice President Sales, Strategy, & Trade Marketing @ Cibo VitaG
Phil is approaching 25 years of experience in the CPG Food space. He has worked in 100+ food categories, with companies big & small, public & private, domestic & global. He has Sales experience in DSD as well as Account Management, has held roles in Trade & Customer Marketing and Commercialization, and has built & led two different Category Management teams from the ground up. During his time across these roles, he has been fortunate to work on the launch of multiple new brands, most notably Kinder Joy (recognized by IRI as the #1 New Product Pacesetter of 2018 as well as a BASES 2019 Breakthrough Innovation).
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
