About this event
Retaining committed supporters is crucial for nonprofits to thrive. By developing meaningful, lasting relationships with donors, you can transform everyday contributors into lifelong advocates for your mission.
While donor engagement is a multifaceted process, matching gifts stand out as a powerful tool for increasing donations and fostering deep, lasting loyalty.
Join Double the Donation and Allegiance Group + Pursuant (AGP) for a comprehensive session where we’ll explore how to leverage matching gifts as part of a strategic donor retention plan. We’ll share actionable insights on how to engage donors at every stage of their journey, turning one-time contributors into lifelong supporters.
In this session, you’ll learn:
- How to effectively track and communicate matching gift opportunities to maximize donor participation and retention
- The critical role that matching gifts play in strengthening donor relationships and inspiring repeated giving
- Best practices for integrating matching gifts into your donor stewardship and engagement strategies
- And more!
By the end of this webinar, you’ll have the tools and knowledge to turn matching gift opportunities into a key component of your donor retention strategy, inspiring greater generosity and long-term loyalty.
Can’t make the live session? Register now, and we’ll send you the recording straight to your inbox!
Hosted by
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Guest speaker
Amy Reynolds Director, Client Strategy @ Allegiance Group + PursuantG
Amy has been with Allegiance Group + Pursuant since 2024 serving as a Director of Client Strategy. Her focus has been on mastering direct response marketing and fundraising to propel her clients to new heights. Her team ensures each campaign is meticulously aligned with the latest industry insights, analytics, fostering growth and maintaining budgetary discipline. The collaboration across departments has been essential in upholding the quality and timeliness of these strategic initiatives. Amy's role is pivotal in nurturing enduring client relationships and steering their programs towards success. With a strong foundation in marketing and campaign strategy, the dedication to delivering personalized strategies has established a trusted partnership with our clients, significantly contributing to their goals and growth
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Guest speaker
Leah Fadling Director of Content Marketing @ Allegiance Group + PursuantG
Leah Davenport Fadling is the Director of Content Marketing at Allegiance Group + Pursuant, where she helps nonprofit organizations turn bold ideas into donor engagement strategies that actually work. Equal parts strategist and storyteller, Leah brings heart, humor, and a deep understanding of the sector’s challenges to every campaign. She also believes good marketing should feel more like a conversation than a pitch.
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Team member
Amelia Baumann Partnership Success Specialist @ Double the DonationT
Double the Donation is the industry leading automated matching gift software provider. Thousands of nonprofits and educational institutions utilize Double the Donation’s software, 360MatchPro, to increase matching gift revenue.
Double the Donation
The industry leader in matching gift automationDouble the Donation is the leading provider of matching gift automation to fundraising organizations. Double the Donation integrates seamlessly with fundraising platforms to increase revenue. DTD also specializes in industry research and resources to aid in nonprofit success.
