About this event
With 95% of new product launches failing, the shortcomings of traditional concept evaluation methods are evident. Traditional concept testing methods, reliant on KPIs, frequently misjudge concepts' potential market success, exposing brands to expensive errors.
Join Greenbook and Cambri for a free webinar to explore how AI is redefining standards in concept evaluation. This session will demonstrate how AI helps take into consideration elements traditional concept tests are not able to capture to screen high potential concepts more accurately from concepts that will most likely fail in-market.
By the end of the discussion, you'll be equipped to understand what moving from traditional methods to utilizing an AI-generated trial prediction score could do for your innovation and concept testing work and how it would be helping your brand effectively prioritize concepts that will have the best chance for success in the market.
In this session, you’ll learn how to:
Hosted by
Dani Kamras is the co-founder of Cambri, a leading research technology company specializing in AI-driven consumer insights and innovation. With a strong focus on iterative innovation, Dani has been instrumental in making advanced research accessible through automated workflows and AI algorithms. Under his leadership, Cambri has achieved significant milestones, including being listed in the Deloitte Tech Fast 50 and serving major clients like Coca-Cola and Nestlé. Passionate about agile decision-making, Dani advocates for testing early and learning fast to drive successful product development.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
