A Nonprofit Marketer’s Guide to the Google Ad Grant

Why are so many nonprofits leaving thousands in free ad dollars untouched?

We’ll break down how to make the Google Ad Grant work, with smarter targeting, stronger campaigns, and simple ways to boost conversions.

For time-strapped teams, this grant can drive real results when used right. Join us to learn what’s working and how to put it into action. Save your spot!

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In this webinar, we'll explore:

✅ What the Google Ad Grant can (and can’t) do for your marketing

✅ How to build campaigns aligned with your mission

✅ How to turn ad traffic into real engagement

✅ Tips to stay compliant and track what matters

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.