About this event
In 2020 many had to throw their carefully planned strategy out of the window and adapt. Curveballs left, right and centre will have shown you how quickly and effectively you can change your content plans, but how do we approach 2021? SocialB will cover the key differences in your next content strategy and how much to plan ahead. We will also share the check points so you know you are on track or whether you need to reset.
Key objectives;
- Wearing your customers shoes and how things will have changed – how is your content consumed and when
- What can you learn from the data from 2020 which possibly bucked every trend
- Forecasting vs agility – how to strike a balance between planning and adapting
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Lynsey Sweales CEO @ Social BG
Lynsey Sweales is an international digital marketing strategist, keynote speaker, and CEO of digital marketing agency SocialB. Lynsey appears at various international conferences as well as training global brands for the Google Digital Academy.
