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About this event
Healthcare providers and patients can have very different views of the treatment experience. Yet many pharmaceutical research studies rely heavily on HCP feedback to understand what patients need, how they manage treatment, and why they make certain choices. That can leave important gaps in the picture.
In this webinar, Konovo and Rare Patient Voice will share original research that compares HCP perceptions directly with patient experiences. Both groups were surveyed in parallel and asked the same questions during the same research window, so the differences that emerge reflect genuine differences in perspective rather than mismatched methodology. The results show where clinical confidence and lived experience align, and where they diverge in ways that can affect product strategy, communications, and patient engagement.
For teams working in healthcare research, strategy, or patient experience, those gaps can change what you prioritize and how you interpret the evidence in front of you. Looking at both perspectives can reveal what HCP research may miss on its own, where patient input adds critical context, and how a more balanced approach can support better decisions across the organization.
What You’ll Learn:
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Pam Cusick is a leader in patient engagement with more than three decades of experience in research design, implementation, and advocacy. As Senior Vice President of Rare Patient Voice – A Konovo Company, she works to ensure that patient and caregiver experiences help shape the future of medical research. With degrees in psychology from Sweet Briar College and the New School for Social Research, Pam bridges the gap between researchers and patients through insight, empathy, and collaboration. Beyond RPV, Pam contributes to the advancement of women in healthcare through her work with Women in Research (WIRe), the Healthcare Businesswomen’s Association (HBA), and the International Society for Patient Engagement Professionals (ISPEP). She continues to mentor emerging leaders who share her dedication to connecting patient advocacy with meaningful scientific progress.
With over 23 years of experience in healthcare market research and fieldwork solutions, Tamara Burke serves as VP of Global Qualitative Business Development at Konovo, a global fieldwork partner for healthcare market research. Tamara brings extensive expertise across HCP, payer, KOL, patient, and PAG fieldwork worldwide. She previously founded and led a boutique patient fieldwork panel agency and, prior to that, led the qualitative teams and sales at All Global/Kantar. This breadth of experience enables her to guide clients through the complexities of global qualitative research with confidence and strategic insight. Her deep knowledge of qualitative methodologies has driven a strong focus on innovation, operational efficiency, and the development of unique research approaches across all respondent types. Tamara is particularly passionate about uncovering the “why” behind behaviors and decisions, ensuring that research delivers meaningful and actionable insights.
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