Future Fest 2023: Designing a Bespoke Narrative With Sordo Madaleno

Future Fest 2023: Designing a Bespoke Narrative With Sordo Madaleno

With Fernanda Patiño | Sordo Madaleno

Interior design entails the design of interior spaces as a natural extension and complement of a building's overall architecture. From Sordo Madaleno’s perspective, interior design goes beyond the decoration of spaces, deeply integrating into the conceptual, functional, and aesthetic structure of the architectural project as a whole.

During this presentation, Project Director Fernanda Patiño will explore interior design as the key to connect intimately with the final habitant of a project. Case studies will include the A+Award-winning Ling Ling Mexico City, Lavo Mexico City, Valle San Nicolás and more. Fernanda will explore the emotions a journey through an architectural space can provoke, and how a rich narrative can translate into a tailormade experience for any user.

By attending this talk, you'll learn:

• How interior design can be crafted through the lens of architecture.
• The importance of a bespoke narrative that considers the social, physical, and historical context of a project.
• How to join forces with other creatives and your clients as a design strategy.

About Fernanda Patiño

With over 15 years of experience in the architecture and interior design field, Project Director Fernanda Patiño has been an important part of Sordo Madaleno Arquitectos since 2012. Based on her unique and specific ability to effectively handle the challenges facing her way, and her continuous quest to bring architecture and interior design closer, currently she is Interior Design Project Leader with over fifteen projects under construction.

Among the endeavors her team is undertaking are high-end residential, retail andhospitality projects, including some important art collections and innovative design concepts. She is also in charge of the interior design and museography for the Juan Sordo Madaleno Archive.

About Hannah Feniak

Hannah Feniak is Architizer’s Managing Editor. When she’s not leading our talented team of writers and interviewing the industry’s most innovative designers, Hannah is likely to be found exploring the latest exhibition openings. A trained art historian and educator with a focus on architecture and urbanism, Hannah holds degrees from McGill University in Montreal and NYU.