When Is the Google Ad Grant No Longer Enough?

Is your Google Ad Grant still enough to support your nonprofit’s goals?

In this session, we’ll break down what the Ad Grant can do well, where it may fall short, and how to recognize when paid advertising could help fill the gaps. We’ll explore how paid campaigns can complement the grant for competitive searches, remarketing, fundraising, awareness, and time-sensitive initiatives without replacing what's already working.

What you'll learn:

• Where the Google Ad Grant works best
• Signs the grant may no longer be enough for a specific goal
• When paid Google Ads may be worth the investment
• How paid search, remarketing, Display, and YouTube can expand your reach
• How to combine grant and paid campaigns strategically

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.