GTG, sGTM or Both: Get the most out of your tagging stack

Google Tag Gateway makes first-party script loading easy. But for marketers and analytics teams who care about reliable attribution, it's only part of the story. Join our experts to understand exactly where GTG stops and where server-side GTM takes over, and how to decide which setup is right for you.

📅 When: June 25 at 5PM BST/6pm CEST

🎙️ Hosts:

• Dan Truman, Managing Director at Duga Digital
• James Ensor, Head of Sales UK at Addingwell by Didomi

🔍 What to Expect

1) What Google Tag Gateway does and where it stops

How GTG routes scripts through your own domain, which ad blockers it bypasses, and the limitations it leaves unaddressed: Safari's 7-day cookie cap, third-party pixels, and lack of data governance.

2) The real cost of broken attribution

When Safari users go missing from your data, the damage compounds ad algorithms optimise on incomplete signals, audience lists shrink, CAC inflates, and board-level ROAS understates genuine performance.

3) GTG, sGTM, or both? Choosing the right setup

A practical walkthrough of the three paths with guidance on which fits your ad spend, platform mix, and CDN configuration for :

• GTG only
• Addingwell standalone
• GTG + Addingwell combined

4) Q&A

Ad platforms are optimizing on your conversion signals right now. If those signals are incomplete, your media budget is being misallocated in real time. 

This session gives you the practical framework to fix that. You'll leave with a clear picture of what your current setup is missing and a concrete path forward.