Lead Generation in B2B Marketing - Is this all there is?

For the last several years, marketers – especially in b2b – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us.

But now, as we lay in the bed we made, some of us are having second thoughts.

Join our panel discussion with Alicia Mesher, Kate Petrie and Terri Cameron – Demand Generation Strategist and Director of Media Strategy, respectively – as they talk about the best (and most strategic) marketing mix.

They’ll expand on:

• Nailing the right strategy
• Examples of where lead gen shines
• Examples of where other approaches will take you further

When? Wed Oct 26 @ 1 pm

Where? Your most comfortable chair