About this event
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China’s emerging cool apps and the future of content marketing
In this webinar, you will discover the diversity of content consumption by Chinese users and the potential for brands to leverage the innovative content.
WeChat, Weibo, Douyin… As a market practitioner, you might be already familiar with these Chinese applications. But do you know some other cool apps that have a solid user base, loyal engagement, and/or smart content formats for brand campaigns?
In the upcoming webinar ‘China’s emerging cool apps and the future of content marketing’, we will take a deep dive into the topics through the lens of Content & Commerce Director & Asian market Specialist Carla Henny de Préval and WITH’s China digital strategist Zhuoer Li.
We will start with discovering 4 market trends and niche communities that brands may grasp with great potential. The roundtable section will then dig deeper into how to bring such trends to the western world.
No matter if you are facing an upcoming campaign or just passing by for some inspiration, the session is definitely a not-to-miss for plenty of food for thought.
Register now to find out more!
Hosted by
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Guest speaker
Zhuoer Li Digital Strategist @ WITHG
Zhuoer is a digital strategist at WITH Paris, working to build a 360 China offer for brands in e-commerce strategies, upskilling, social campaigns and digital orchestration. Her previous experience covers European public affairs, PR and Chinese market business development.
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Guest speaker
Carla Henny de Préval Content & Commerce Director, Asian Market SpecialistG
Carla's experience reflects the growing beneficial relationship between content and commerce. Her career is thus split between advising luxe/beauty firms via agencies and working directly for brands, first as the VP digital marketing in charge of eCommerce, Social and Content at Yves Saint Laurent Beauté, and then as CMO for a start-up within l’Oréal mixing content, marketing and social commerce and last at corporate level helping brands on social commerce, content and new platforms worldwide.
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Team member
Julie Thérond Comms & Growth Manager @ WITHT
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
