From Cost Center to Growth Driver: ROI of Brand Control

Brand protection is no longer just about takedowns, it’s about proving impact and return on investment. In this Vision Series session, we’ll go deeper into the new ROI Framework and show how it connects Brand Exposure insights to real business value.

Special guest Charlie will walk through how the ROI Framework works inside the platform, translating enforcement activity into clear financial metrics executives care about. You’ll see how to tie counterfeit saturation rates, IP coverage, and enforcement outcomes directly to recovered revenue.

Join us to learn how to:

• Quantify the ROI of your brand protection efforts
• Turn exposure data into executive-ready metrics
• Build the case for more budget, more coverage, and smarter enforcement