Taskforce™ Talks #6 - Click Fraud Tooling under the microscope. A deep talk with founder Ardan Bousché at Clickpatrol™

In this session, we go deep into click fraud tooling together with Ardan.

A topic that sparks a lot of discussion and not without reason. Many advertisers remain unconvinced about how well these tools actually work, and proving their real added value is often difficult.

During this talk, we put everything on the table. No sales pitch. No sacred cows. We break down how click fraud really happens, what these tools do and don’t detect, where their limitations lie, and in which situations they actually make a difference , and when they don’t.

Using real data, practical examples and critical discussion, we explore whether click fraud tooling is a genuine performance lever or mainly a way to create a sense of control.

The goal of this session is clarity. So you can decide for yourself if, when and why click fraud tooling belongs in your advertising strategy