The First 90 Days After Ad Grant Approval: A Nonprofit Roadmap

Your Ad Grant is approved. Now, what does “good” look like in the first 90 days?

This webinar breaks down what to build right away so you do not end up with campaigns that technically run but never really perform. For nonprofit teams, the early setup is when you either build momentum or accidentally lock in low-quality traffic and low spend.

We’ll walk through what to prioritize, the signals to watch, and the quick fixes that keep you from redoing everything later. Join us and leave with a clear roadmap for your first 90 days.

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• What to do in the first week after approval and what can wait until later
• How to structure campaigns so the account stays clean and easy to optimize
• How to choose starting keywords that attract the right searches and avoid wasted clicks
• What landing pages need to include so visitors actually take action
• How to measure progress in the first 90 days without getting lost in the data

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.