FT Longitude invites you to their event

ONLINE WORKSHOP 2: Planning a Successful Campaign

About this event

Ready to invest in cutting-edge skills and practices for your team? Learn the secrets of a successful B2B campaign, with our experts in content strategy.

Key areas of focus include: 

  • Distinctive ideas: How to find the right topic and angle that will resonate with your audience, while ensuring your messaging and positioning stands out
  • Success factors and pitfalls: How to maximise the impact of the campaign while avoiding the five classic pitfalls that cause thought leadership projects to fail
  • Campaign activation: Our checklist for a successful go-to-market strategy encompassing sales activation and the full suite of marketing channels

The workshop includes 25 minutes of presentation and 20 minutes of team discussion and Q&A

All of our workshops are free of charge and will be led by one of our team of thought leadership and content strategy specialists. The typically work best if your team can join too, but these particular sessions are open to all individuals. Even so, it’s well worth considering if you can get a few key members of your marketing and communications teams -- even your leadership group -- on the webinar with us, so we’re able to brainstorm ideas collectively from the outset.

Hosted by

  • Team member
    T
    Rob Mitchell Co-founder and CEO, Longitude and Chairman of Thought Leadership Network @ Longitude

FT Longitude

Webinars from FT Longitude