About this event
It used to be that gifting your products to the most high-profile people to promote would see those dollar bills flying in. The more glam or luxe the influencer, the better. And while that might work to build awareness of your products, you might not see that convert to money in the bank. Particularly if you're targeting Gen Z. They're tired of seeing already affluent people getting a free ride, and influencers are the worst offenders of all. Instead, they're much more likely to buy brands that care about doing good. That means the traditional metrics you would use to find influencers has gone out the window. It's not longer just about reach and follower numbers, it's about messaging and engagement with the right communities. Has your brand adapted yet? In this session we'll discuss:
✅ What are the new metrics for assessing influencer impact
✅ How to understand your audience better to know who will resonate with them
✅ Where to look to find the right people
✅ Matching the message with the messenger: aligning the right content with the right influencer
✅ Examples of influencer marketing gone wrong and what you can learn from it
Register now!
Hosted by
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Guest speaker
Krithikha Udayakumar Senior brand manager @ HULG
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Guest speaker
Olivia Reardon Influencer Strategist @ MckinneyG
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Guest speaker
Tamanna Dhamija CEO & CoFounder @ ConvosightG
Tamanna Dhamija made the bold move from a successful career in Investment Management in New York City to entrepreneurship in Delhi. She founded Convosight, the world’s first insights-driven platform for community marketing. Under her leadership, Convosight has grown to serve over 130 major large consumer brands in India and internationally. Six months ago the company launched Convotrack, a Gen-AI-based Social and Influencer Intelligence platform that analyzes short-form video content across social channels like Instagram, YouTube, TikTok to decode emerging trends across content, creative and influencers. These insights are leveraged by research and brand teams across large enterprise like Unilever, P&G, Abbott, etc for Consumer Understanding, Innovation, Content & Competition strategy to scale and efficiencies in their influencer marketing programs.
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
