From Clicks to Conversions: How Nonprofits Can Combine Google Ads and Emails

Your nonprofit is probably already taking advantage of email to stay in touch with your donors, volunteers, and other supporters, but are you using it to its full potential? In this webinar, we're going to dive into how you can make your advertising AND email more effective by combining your efforts. You won't want to miss it!

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In this webinar:

💡 Jessica will explain how you can use search advertising via the Google Ad Grant to grow your newsletter subscribers and bring engaged supporters to your website.

📨 Claire will show you how to make the most of the emails you're sending supporters, whether that's getting new people more involved, or soliciting that ever-important donation.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Claire Kerr | Director, Canada at Care2

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Claire Kerr is a nonprofit veteran who has worked for organizations in economic development, education, and fundraising sectors. At Care2, she works with charities and nonprofits as they use digital channels to acquire new supporters. She has presented online, social & mobile fundraising best practices at conferences around the world, and also teaches “Digital Strategies for Nonprofit Organizations” at George Brown College in Toronto.