About this event
Trends give you an insight into the now, a moment to engage and something to measure. Foresight, however, is more strategic and can completely reshape the future of your brand. It’s pretty hard to do though. Very few trends survive long-term, and even fewer meaningfully shape society or change consumer behaviour to the extent that you can gain a competitive advantage by getting in early. To find those diamonds in the rough means spotting early signals of potential.
That should be a cinch with social listening, right? So much data will definitely include some winners!
Well, steady on. It’s still not easy to analyse vast amounts of data and hit the jackpot on the first go. But, with a bit of patience and knowing what to look for, it’s definitely not impossible.
Join this webinar as we discuss:
✅ What skills you need to move from finding short-terms trends to looking for foresight
✅ What early stage signals to look for when trying to identify long-term trends, and how to know when you’ve found one
✅ How to build processes around foresight within your organisation
✅ Getting buy-in for foresight: How to persuade the wider organisation to have patience
Hosted by
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Guest speaker
Jacob BohleG
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Guest speaker
Morgan James Social Intelligence Research & InsightsG
Morgan is an accomplished research and insights leader with extensive experience building imaginative cross-functional teams that create narrative intelligence solutions. She brings over 13 years of expertise storytelling public opinion big data and revitalizing workflows with cutting-edge approaches. Her stakeholders trust her to enable businesses to confidently navigate evolving landscapes by distilling how people feel into data-driven context — transforming unstructured data, such as what people say online, into measurable game-changing insights that drive value.
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Guest speaker
Jacob Bohle Bayer @ Global Digital Insights & Strategy ManagerG
Jacob is a global communications strategist with expertise in digital communications, social media listening and intelligence, and corporate reputation strategy. His broad experiences stem from his diversified career in industries such as banking and finance, travel and incentives, consumer package goods and alcohol, and agriculture and consumer health.
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Guest speaker
Dan Rucolas Foresight & Culinary Trends @ Kraft Heinz CompanyG
Dan Rucolas is the Foresight, Trends and Social Intelligence Lead at the Kraft Heinz Company. In this role, he delivers Brand, Category and Consumer insights and trends that influence and inspire product innovation, as well as the company’s long-term growth strategy. Dan’s experience spans a variety of social listening and intelligence disciplines, from Brand Health & Reputation to Social Care and Consumer Conversations, to Foresight & Cultural Trends. As the Social Intelligence lead at Kraft Heinz, Dan draws from his deep expertise in Analytics, Consumer Care, Business Intelligence, and IT to successfully turn social and online conversations into meaningful stories and insights.
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
