How 1P brands can cut through metrics noise

Most Amazon 1P brands track dozens of KPIs across DSP, Sponsored Ads, Vendor Central, and more. But, even in our data-rich age, they still struggle to explain performance or make confident decisions.

In this session, Tom Jakab, Director of Analytics at Intentwise, will show 1P brands a better way. He'll introduce a practical framework to help Amazon 1P brands cut through the metrics noise and build a decision-first analytics foundation.

You’ll learn which signals actually matter, how to connect analytics to real business decisions, and how to establish a minimum baseline for 1P analytics in 2026.

By the end of the session, you'll walk away with a better sense of the data points you most need to track.

Register now, and join us for the webinar on February 11 at 9 am PST/12 pm EST.