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The Culture of You: Building a Personal Brand that Thrives in Innovative Industries

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About this event

Join us for an exciting webinar on the art of personal branding — “The Culture of You: Building a Personal Brand that Thrives in Innovative Industries," where Carolina D’Souza and Reem Osman sit down with host Hala Alnsour to explore how personal branding shapes success in innovative industries.

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Hosted by

  • Guest speaker
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    Carolina D'Souza Brand Strategist

    Carolina D’Souza is a Dubai-based Personal Branding Strategist with 25+ years in journalism, PR, corporate communications, and branding. Her career pivots have deepened her expertise in reputation-building and narrative strategy. Rooted in her values of curiosity, learning, and compassion, she partners with leaders and senior professionals to craft bespoke personal branding strategies that bridge the gap between their real world identity and online presence. She is also the creator of #BeyondCubicles, a LinkedIn series spotlighting individuals who have transitioned from corporate roles to entrepreneurship.

  • Guest speaker
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    Reem Osman Chief of Culture @ nybl

    Reem is a workplace culture architect with over 20 years of experience in Human Resources and People Strategy, designing environments where people thrive. She has led HR transformations across global corporations like GE and Software AG, as well as startups and acquisitions, with a strong focus on talent development, organizational design, and employee experience. Her expertise spans building inclusive, high-performance cultures that foster engagement, innovation, and purpose. Reem is also an Intuitive Psychology Coach, helping individuals unlock their potential by blending psychology with strategic growth.

  • Team member
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    Hala Nsour Chief Marketing Officer @ nybl

    Hala Alnsour brings a wealth of global marketing expertise and a dedication to fostering love and positivity within nybl's branding. Hala's comprehensive knowledge of media, government relations, and branding further cements her role as nybl’s cupid.

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