Optimizing the Donor Funnel: Integrating Google Ad Grants with Engagement Strategies

What if you could attract new supporters to your site and keep them engaged long after their first visit? In this webinar, we’ll show you how to harness the Google Ad Grant and search engine marketing to bring fresh supporters to your nonprofit’s doorstep—and how to nurture those relationships over time using your tech stack. Say goodbye to one-time clicks and hello to lifelong supporters!

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In this webinar:

💡 Jessica will share how you can use the $10,000 per month Google Ad Grant to get more supporters to interact with your nonprofit, and how to address different audiences in your advertising strategy.

🗺️ Faizan will share how your nonprofit can nurture these interested new supporters along their path to donation, and how tech tools can help you manage your time more effectively.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Faizan Faruq | Senior Director of Business Development at Engaging Networks

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Faizan oversees market expansion at Engaging Networks working with emerging nonprofits that leverage technology to advance their mission. He comes to EN with an expansive career in technology, politics and nonprofits where he has led enterprise organizations to grow their revenue year over year. As a native Floridian, he fights to protect the environment and lends his voice to combat the attacks on the LGBTQ+ community. In his spare time, he is an avid concert-goer and a passionate dancer with a love for pop culture. Faizan cherishes his time with his husband, their 10 year-old son, Dachshund, Snoopy, and Shih Tzu, Gemma.