About this event
By next year, 90% of online content is expected to be AI-generated. Coupled with the speed of social amplification, brands face a reality where a single post can distort perception, spark outrage or impact the bottom line before anyone sees it coming.
Join PeakMetrics as they break down what today’s manipulated internet really looks like and why legacy monitoring tools are no longer enough to tackle the challenges brands currently face. With AI-generated posts, coordinated amplification, fake accounts and rapid-fire narrative spread, the question isn’t if your brand will be affected, it’s whether you’ll catch it early enough.
In this demo, you’ll:
- Learn how to separate real conversations from engineered noise
- Understand how false signals can make fringe narratives look mainstream
- Explore how to detect both threats and opportunities before they peak
- Hear real-world examples that show how quickly narratives can warp online. For example, the Cracker Barrel logo backlash, where bot activity drove a significant portion of the conversation.
Hosted by
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Team member
Priscila Silva Operations Manager @ The Social Intelligence LabT
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Guest speaker
John Patton Vice President of Sales @ PeakMetricsG
John Patton is a communications and go-to-market executive with over a decade of experience guiding organizations through complex strategic challenges. He has helped leading companies—including DoorDash, Patagonia, eBay, and Walmart—strengthen their public affairs, policy, and narrative strategies by uniting commercial insight with communications discipline. As Vice President of Sales at PeakMetrics, John leads revenue and client strategy for a narrative-intelligence platform that helps teams anticipate risks and shape perception before it hits the news cycle. Previously, he was a founding team member at Phone2Action (acquired by Quorum), where he helped pioneer digital advocacy for Fortune 500s, associations, and causes worldwide. John is known for helping leaders translate complexity into clarity—aligning teams around shared outcomes that accelerate both impact and growth.
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Guest speaker
Molly Dwyer Director of Insights @ PeakMetricsG
Molly is the Director of Insights at PeakMetrics, a narrative intelligence company that empowers organizations to combat harmful online threats. In her role, Molly expands the realm-of-the-possible for PeakMetrics use cases to answer customer challenges in the public and private sectors. Molly brings a decade of experience working in the open-source intelligence start-up space. Previously, she built and directed the analysis team at Predata, now part of FiscalNote. Molly studied politics and Russian at Princeton University. Her passion for combatting mis/disinformation was emboldened by her years spent living in and traveling in Russia, the Caucasus, and Central Asia.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
