Own More of the Search Page: Ads and Organic Search for Nonprofits

How much of the Google results page does your nonprofit occupy?

Search for your mission or services and look at the results. You’ll likely see ads, directories, and other organizations competing for the same attention. If your nonprofit shows up once, great. The rest of the page is still up for grabs. In this session, we’ll explore how organic search, the Google Ad Grant, or paid Google Ads can work together to help your nonprofit show up in more places across the results page.

What we'll discuss:

• What people actually see when they search for causes like yours
• What determines whether your nonprofit shows up in search
• The different ways nonprofits can show up in search results
• The gaps that leave valuable attention on the table
• How to turn search attention into meaningful engagement

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.