About this event
Midlevel donors are the most under-leveraged segment in most fundraising programs. Giving 8–9x the value of a standard donor, they're also the primary pipeline into major gifts — yet most organizations either over-communicate to them like mass-market donors or under-invest in them entirely.
This session will change that.
Join Dataro's team for a practical, hands-on training covering:
- Why midlevel matters — the revenue math, the pipeline logic, and why now is the right time to build or strengthen your program
- How Dataro identifies midlevel opportunity — how our midlevel propensity models surface the right donors at the right moment, so your team focuses effort where it counts
- Best practice donor journeys — from recognition through cultivation to invitation, with real examples you can adapt for your program
- Building your audiences in Dataro — a live walkthrough of Audience Builder so you leave with the practical skills to execute from day one
Whether you're launching a midlevel program this Summer or looking to sharpen an existing one, this session gives you the frameworks, benchmarks, and platform skills to move with confidence.
Unable to attend the session? Please register to receive the on-demand recording!
Hosted by
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Team member
Andrea Osorio Customer Success Manager @ DataroAO T
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External speaker
Lolita Osorio Director Digital Marketing Strategy @ STella!E
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External speaker
Philip King Managing Director @ STella!PK E
Philip is the founder and leader of STella!, a Toronto-based digital fundraising agency, with a career spanning the first online workplace giving solution, a decade as CEO of Artez Interactive, and two early books on digital fundraising.
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Team member
Cecelia PoplinCP T
Dataro
Predictive AI for nonprofit fundraisingDataro sits on top of your CRM and tells you exactly who to contact next and what to ask for — so instead of guessing your way through your list, you spend your time on the donors most likely to give and hit your target with less work.
