The Content Marketing Association invites you to their event

How to use your website's resource centre to drive marketing qualified leads

About this event

With social distancing, remote working and bans on events seemingly here to stay, tech B2B companies need to use their online assets differently. Website blogs and resource centres, formerly a 'nice to have' component of a marketing plan, are rising to the challenge, driving and progressing leads in the sales funnel. Learn about the latest trends and take away tips to create a content calendar that you can implement easily.

About Anu

Managing Director of Isoline Communications, a content marketing agency that creates great global campaigns for tech b2B brands. Anu has more than 25 years' experience in promoting and establishing technology and telecoms brands to global B2B audiences.

Hosted by

  • Guest speaker
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    Anu Ramani Founder @ Isoline Communications

    Managing Director of Isoline Communications, a content marketing agency that creates great global campaigns for tech b2B brands. Anu has more than 25 years' experience in promoting and establishing technology and telecoms brands to global B2B audiences.

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print