FitGrid invites you to their event
About this event
In the fitness industry, data is especially important. It helps you understand and improve business processes so you can minimize wasted money and time. By analyzing multiple data points you can make data-driven business decisions which will in turn increase profits. These data points, including instructor performance and member insights, allow you to fully adapt to your staff’s and members’ needs so you can optimize your business. With this information, you can choose the most efficient way to configure your class offerings, schedule your instructors, adjust your pricing structure, and understand your customers.
In order for data to be valuable and efficient, it has to be analyzed and used in the right way. So the question becomes, how will you get that data, and how will you use it?
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Paul has more than 25 years of executive business experience across a diverse industry profile, ranging from hospitality/leisure to facilities/property and B2B support services, and including serving at the executive level at a Financial Times Stock Exchange 100-listed multinational. Paul is also a digital marketing expert and has helped a number of small businesses develop and execute robust and successful multi-platform digital marketing campaigns leading to sizable revenue growth and brand enhancement. A specialist in business start-ups, Paul has been responsible for the successful planning, implementation, and route to market strategies for a number of new businesses, from new hotels/bars/cafes to Pilates studios.
Erin Beck was a Head Coach and Regional Trainer for Orangetheory from 2016-2020. When COVID hit, hundreds of Coaches she had worked with lost their jobs, and members lost their Coaches. To provide members with Group Fitness classes and personal coaching, and to provide Coaches with income and job-security, Erin created eTONE Fitness, which now delivers 50 classes per week to members across the country.
Heather Erdmann is a PMA Certified Pilates Teacher and owner of the Houston boutique Pilates studio, Pure Body Studio. As local regulations begin to allow for limited in-studio class capacity, she’s here to tell us how she’s been handling this new landscape.
Ntiedo (Nt) Etuk, is the Founder and CEO of FitGrid, a communication and connectivity platform that helps studios increase and strengthen the connections between their members to better drive retention, sales, and profits.
FitGrid helps studios manage interactions among staff, instructors and clients so customers get that special attention that drives revenue and retention.
