About this event
Is the Chinese market only for beauty giants? Discover opportunities for niche beauty brands
China, the major battlefield for beauty giants, has become the new beacon for international beauty market growth. For two decades, international beauty giants such as L’Oreal and Estée Lauder have been cultivating and saturating the market to an unprecedented level compared to the rest of the world. Facing the uniqueness of the Chinese beauty market and digital landscape, those beauty giants have grasped the opportunity to equip themselves with localized expertise and transformed China into a global innovation hub.
Nevertheless, compared to beauty giants, niche beauty brands have fewer existing resources and recognition from the market. So to win in the Chinese market, understanding the market pain points, mastering the digital ecosystems, and customizing a different approach for niche beauty brands are key.
Gen Z and Millenials in China are constantly craving for cool new perks, and this has set a positive tone for niche beauty brands such as Dr.Ci:Labo and Simihaze. Unapologetic and meticulous, unlike their predecessors, the Chinese new blood are constantly redefining norms and exploring individuality.
In this webinar, we will give an overview of the beauty industry in China and explore the possibilities for niche beauty brands in the east cosmo. What are the opportunities and risks for niche beauty brands? How to choose the right platforms and partners when entering the Chinese market? Join us for the webinar and learn how niche beauty brands can conquer the oriental giant.
Agenda
I. CONTEXT & BACKGROUND: 2023 ecom market is changing: consumers and platforms
II. HOOK: Niche brands vs. Beauty giant - what they are both good at, what are missing
A. Niche beauty overview (market size, YoY growth if possible) of niche beauty brands in China
B. Local brands and foreign brands
III. KEY PLANS: Where, who and how to build success for beauty
IV. STRATEGY BUILDING: With WITH support
Register now to find out more!
Hosted by
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Guest speaker
Chloé Zhang Client Partner e-Commerce Strategies @ WITHG
Chloé has 5 years of experience highly concentrate in beauty category around ecommerce-focused topics. Thanks to the past experience in Coty, L’Oreal, Estee Lauder and Alibaba groups, Chloé has strong expertise in building 360° plan for beauty brands in China, and strong passion in Chinese digital ecosystem.
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Guest speaker
Mengran Zhao Senior Client Partner @ WITH ParisG
Previously based in Asia Pacific, Mengran has 6 years of experience in FMCG, digital marketing, and CRM IT Consulting. Led teams in North America, Europe, and Asia predominantly in multinational organizations.
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Guest speaker
Dean H. Diabate Business Development Advisor @ Alibaba GroupG
Dean has 15 years of working experience in China. Through his 7 years at Alibaba Group, he has launched over 100 SMEs and global FMCGs, He also played an important role in helping more than 300 local Chinese companies start and grow their businesses within and outside Alibaba Group’s marketplaces. Now based in Paris, Dean focuses on helping French brands start their China journey.
WITH PARIS
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